🌿❤️For quite some time now, we have been hoping to share this interview with our community, and it somehow feels like exactly the right moment to do so. As we celebrate the achievements of our graduating students and look forward to welcoming a new generation—many of whom we have already met at Studijų mugės, Open Days, school visits, and other events—we find ourselves reflecting on the many different paths that begin at the Faculty of Philology and continue far beyond it. 🌿🤍❤️

🌿❤️This conversation exists thanks to the kindness and generosity of 𝗘𝗶𝗺𝗮𝗻𝘁ė 𝗔𝗿𝗯𝘂𝘁𝗮𝘃𝗶č𝗶ū𝘁ė, one of our alumnae, who was willing to share her experiences, reflections, and advice with both our current and future students. 💚

🌿❤️As a lovely reminder of where every journey begins, Eimantė's BA thesis explored Falling Victim to Shame and Guilt in Julian Barnes's Novel The Noise of Time. Today, she is 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 𝗥𝗲𝗹𝗼𝗲, continuing to build an inspiring professional journey that demonstrates just how transferable and valuable the skills gained through English Philology can be. 💚🌿

We hope her story will inspire those who are about to graduate, those who are just beginning to think about their future, and those who are about to join our community. Welcome—and enjoy the interview! 💚🌿

🌿💚 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝘆𝗼𝘂𝗿 𝗽𝗮𝘁𝗵 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗳𝗿𝗼𝗺 𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗷𝗼𝗯? 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗷𝗼𝗯𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗹𝗱 𝗮𝗹𝗼𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆? 💚🌿

My first job was as a Customer Success Manager, where I worked for a couple of years before graduating. I then transitioned to a Brand Representative role on social media. After some time, I joined the Marketing Department at NordVPN as a Junior Social Media Manager and spent several years working with social media. During my final year at NordVPN, I also had the opportunity to create social media advertisements. Most recently, I started a new chapter in my career as the Head of Marketing at a startup.

🌿💚 𝗪𝗵𝗶𝗰𝗵 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀 𝗴𝗮𝗶𝗻𝗲𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝘂𝘀𝗲𝗳𝘂𝗹 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘄𝗼𝗿𝗸? 💚🌿

Research skills have proved invaluable, whether gathering data for a specific task or searching for solutions to complex problems. While AI can be helpful, it does not fact-check or think critically, making the ability to conduct independent research all the more important.

Creativity is another essential competency and probably the one I have relied on most throughout my career—not only for developing content and advertising campaigns but also for solving problems in innovative ways.

Time management has also been indispensable.

Finally, studying language has given me an understanding of nuance and context. A phrase may be grammatically correct but carry unintended connotations, so being able to recognise subtle differences in meaning and ensure that messages are interpreted as intended is a highly valuable skill in marketing.

🌿💚 𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗲𝗱 𝗶𝗻 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗷𝗼𝗯 𝗺𝗮𝗿𝗸𝗲𝘁? 𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗲𝘀 𝗵𝗮𝘃𝗲 “𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝗮𝗰𝗸𝗽𝗮𝗰𝗸” 𝘄𝗵𝗲𝗻 𝗲𝗻𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲? 💚🌿

Many jobs today require skills that are not taught at university and are instead acquired through experience. For that reason, I believe strong soft skills and a positive attitude are among the most valuable assets graduates can bring with them into the workplace.

🌿💚 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗻𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗳𝘁𝗲𝗿 𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗱𝗲𝗺𝗮𝗻𝗱𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗷𝗼𝗯 𝗺𝗮𝗿𝗸𝗲𝘁? 💚🌿

It may sound like a cliché, but I genuinely learn something new almost every day. Technologies evolve rapidly, algorithms constantly change, and our attention spans continue to shorten. Working in marketing means adapting continuously, so learning never really stops.

🌿💚 𝗪𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘀𝗼 𝗳𝗮𝗿, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗼𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗶𝘁? 💚🌿

Leaving my role in social media was probably the biggest challenge. I realised that I had reached the limits of what I could learn in that position and no longer wanted to work with social media on a day-to-day basis. Accepting that meant acknowledging that I needed to chart a completely new career path. I overcame this uncertainty by reminding myself that there are countless exciting opportunities to explore and that changing direction can be a positive step forward.

🌿💚 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻𝘆 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗽𝗮𝘁𝗵𝘀? 💚🌿

Try as many different things as you can and spend your early twenties exploring. Your career path is not set in stone, and over time you will discover professions you may never even have known existed.

Develop transferable skills.

And if you have a hobby—whether it's video editing, writing, design, or something else—don't abandon it. Keep developing it, because those skills are increasingly valuable in today's job market.

🌿💚 𝗜𝗻 𝘆𝗼𝘂𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻, 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 “𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲” 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘀𝘁𝘂𝗱𝘆𝗶𝗻𝗴 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 𝗣𝗵𝗶𝗹𝗼𝗹𝗼𝗴𝘆 𝘁𝗵𝗮𝘁 𝗼𝗻𝗹𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝗰𝗹𝗲𝗮𝗿 𝗼𝗻𝗰𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴? 💚🌿

During four years of study, you are exposed to an extraordinary variety of texts and ideas. You gain knowledge of human relationships, ethics, philosophy, linguistics, and much more. You read extensively, research constantly, and gradually develop skills that may seem invisible at first but become invaluable in professional life.

When you enter the workforce, you realise that you can work confidently with texts because you instinctively recognise strong writing and know how to improve weaker copy. You become efficient at research, confident in tackling unfamiliar tasks, skilled at managing your time and priorities, effective at communicating ideas, and able to recognise patterns and understand context.

There are many other benefits that are difficult to define because they are so deeply intertwined, but I know that studying English Philology made me a better person and has played a significant role in shaping the career I have today. 💚🌿

💚 Thank you, ❤️𝗘𝗶𝗺𝗮𝗻𝘁ė!❤️🌿🤍